National Provider Identifier
Deborah Pierce, M.D.
Deborah Pierce, M.D. is listed in the NPPES registry with a primary specialty of Family Medicine Physician in Rochester, NY and a listed phone number of (585) 279-4720.
Source: public NPPES record, last updated July 03, 2023. This profile is informational and is not medical advice, a quality rating, or a provider recommendation.
Profile Overview
- NPI
- 1194752709
- Provider Type
- Individual
- Primary Specialty
- Family Medicine Physician
- Enumeration Date
- June 27, 2006
- Last Updated
- July 03, 2023
Practice Location
- 777 S Clinton Ave
- Rochester, NY 14620-1401
Phone: (585) 279-4720
Specialties
- Family Medicine Physician (207Q00000X)
Endpoints
- dpierce6366@direct.urmc.rochester.edu
Direct Messaging Address | Direct | Other | Rochester, NY 14642
Browse Similar Providers
See more Family Medicine providers in Rochester, NY.
Medicare Part B Activity
Reported 187 Medicare fee-for-service service lines in 2023.
Peer comparison
Compared to Family Medicine providers in the Rochester, NY metro area.
This provider is in the 58th percentile for Medicare service volume.
Around the middle of the peer group.
Performs 23% more Medicare services than the peer median.
Higher than 150 of 258 peers.
- Activity Percentile
- 58.1%
- Rank by Services
- 108 of 258
- Total Services
- 187
- Est. Allowed Value
- $16,904.00
- Dataset Year
- 2023
- Drug Code Share
- 0.0%
Estimated allowed value reflects Medicare fee-for-service allowed amounts only. It does not include Medicare Advantage, commercial insurance, cash-pay services, or employment compensation.
Peers are grouped by the broader Family Medicine classification rather than the exact subspecialty label shown elsewhere on the page.
Percentile distribution
Each bar represents a 10-point percentile band of peers by total Medicare services for Family Medicine across the Rochester, NY metro area. Taller bars indicate higher service-volume bands. Highlighted bar marks this provider's percentile band.
Observed service range: 11 to 2,951 total Medicare services.
Top Clinical Services
- 99214: Established patient office or other outpatient visit, 30-39 minutes
156 services | $14,882.74
- 99213: Established patient office or other outpatient visit, 20-29 minutes
31 services | $2,021.26
Biography
Deborah Pierce, MD, MPH, is a family physician with UR Medicine who practices at Highland Family Medicine in Rochester, New York. She earned her medical degree from the University of Massachusetts Medical School and completed her family medicine internship and residency at Highland Hospital of Rochester. She is board certified in family medicine and serves as a voluntary clinical professor in the University of Rochester’s Department of Family Medicine.
Her professional background centers on long-term community family medicine. According to her UR Medicine profile, she included maternity care in her practice for about 30 years before moving to an outpatient-only role, and her clinical interests include care for families, opioid use disorder, and medical cannabis.
Full Record
- NPI
- 1194752709
- Entity Type
- Individual
- Last Name
- Pierce
- First Name
- Deborah
- Credential
- M.D.
- Mailing Street Address
- 777 S Clinton Ave
- Mailing City
- Rochester
- Mailing State
- NY
- Mailing ZIP Code
- 14620-1401
- Mailing Country
- US
- Mailing Phone
- (585) 279-4720
- Mailing Fax
- (585) 279-4725
- Practice Street Address
- 777 S Clinton Ave
- Practice City
- Rochester
- Practice State
- NY
- Practice ZIP Code
- 14620-1401
- Practice Country
- US
- Practice Phone
- (585) 279-4720
- Practice Fax
- (585) 279-4725
- Enumeration Date
- June 27, 2006
- Last Updated
- July 03, 2023
- Sex
- Female
- Sole Proprietor
- No
- updated_by_file
- npidata_pfile_20050523-20260308.csv
- Taxonomies
- Family Medicine Physician (207Q00000X)